Influencer Communication Guide
Social Media
Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Influencer
Instagram Tips
Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.
Follow @mothermcauley on Instagram.
Find powerful images. People-centric, positive images will help you catch people’s attention. Focus on sharing images that speak to McAuley’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.
Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Mercy Day of Giving will help you gain more followers, recognition, and traction in advance of Mercy Day of Giving.
Use #MacsGiveBack, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #whywetellthestory). Having a succession of hashtags helps with branding!
Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds!
Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of Mother McAuley Liberal Arts High School shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.
X Tips
Want to quickly engage donors and share information about your fundraising efforts? X is instant and efficient!
Below you will find a few tips to help you find success.
Follow @McAuleyMacs’s Twitter account.
Tell your followers that you are fundraising for Mercy Day of Giving. Use some of the suggested tweets provided below.
Use #hashtags and @handles. Whenever you share information include the @McAuleyMacs handle and #MacsGiveBack to further spread the word. Show that you are a part of Mercy Day of Giving by using the hashtag in all of your tweets.
Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.
Share pictures, videos and stories about your McAuley experience - as a student, an alumna, a parent, a faculty member, and more! X is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of the community.
Tweet, retweet and tweet again (especially during Mercy Day of Giving)!
Sample Twitter Posts
- Are you ready to be a part of Mercy Day of Giving? It’s a day to celebrate Mother McAuley and the MIGHTY happenings on 99th St! #MacsGiveBack
- On September 24th, help us celebrate Mercy Day of Giving by supporting my fundraiser at [LINK TO FUNDRAISER PAGE or mercydayofgiving.mothermcauley.org]! #MacsGiveBack
- It's Mercy Day of Giving, and time to help McAuley raise $175k from 750 donors! Show your support and celebrate Mercy Day with a gift at mercydayofgiving.mothermcauley.org. #MacsGiveBack
Facebook Tips
Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.
Below is a list of ways you can begin engaging your community for Mercy Day of Giving!
Talk it up! Share all the MIGHTY things happening on 99th Street, or talk about your own experience at Mother McAuley. Ask questions and respond to comments. Remember to keep posts brief!
Tell everyone how your support will have an impact on Mother McAuley this Mercy Day of Giving. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.
Create a Facebook event. Invite your friends and family to be part of Mercy Day of Giving so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others.
Sample Facebook Posts
- Save the date: Mercy Day of Giving is September 24th! Help us tell the story and be part of the McAuley legacy. Visit mercydayofgiving.mothermcauley.org to find out more.
- The real success of Mercy Day of Giving will not be how much money we raise but the tremendous impact those dollars will have when McAuley puts them to work! Join the giving on September 24th at mercydayofgiving.mothermcauley.org.
- I'm so excited to support Mercy Day of Giving! You can support current and future generations of Mighty Macs by donating on September 24. [LINK TO FUNDRAISER PAGE or mercydayofgiving.mothermcauley.org].
- Hey MacNation class of XX, have you made your Mercy Day of Giving contribution yet? As an alumna, you know firsthand that a McAuley education is transformational! Be part of the challenge and help McAuley continue to provide a lifetime advantage for generations to come! Let's beat their goal of $175k from 750 donors; donate today: mercydayofgiving.mothermcauley.org.
- Mother McAuley's Mercy Day of Giving is Friday, September 24! I plan to give back because... [share one of your reasons, for example: McAuley gave me the confidence to go after my dreams; I found lifelong friends at McAuley; I'm in my dream career because of the support of my sophomore year science teacher]. Save the date and get ready to tell your story: mercydayofgiving.mothermcauley.org.
- Today is Mercy Day of Giving at Mother McAuley, and I'm Telling the Story because...[share one of your reasons, for example: McAuley gave me the confidence to go after my dreams; I found lifelong friends at McAuley; I'm in my dream career because of the support of my sophomore year science teacher]. Be a part of the legacy: mercydayofgiving.mothermcauley.org.
Email Templates
See templates ▼
Click the icon above to see sample emails to send to your network before, during, and after Mercy Day of Giving
You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!
Before Mercy Day of Giving
Subject: Join me in Supporting Mercy Day of Giving
Hi [FIRST NAME],
Mother McAuley's annual 24-hour giving day, Mercy Day of Giving, will be held on Tuesday, September 24! Join me in Telling the Story and supporting McAuley!
[OPTIONAL Insert Your Story: Why are you supporting McAuley? What impact has it had on you/your family/your friends?]
All proceeds from Mercy Day of Giving go towards the McAuley Fund, which, among other things:
- enriches the school's programs, including academics, arts, athletics, campus ministry, and technology.
- supports financial aid and scholarship for students, a need that is greater than ever today.
Join me in spreading the word or making a donation! Save the date and learn more at mercydayofigiving.mothermcauley.org.
Thank you for supporting Mother McAuley!
Insert your signature
Subject: Are you an M?
Are you an M-I? Are you an M-I-G-H-T-Y-M-A-C?
Hi [first name],
Mercy Day of Giving, Mother McAuley's 24-hour giving day, is only X days away. We know Mighty Macs rise to the occasion time and time again - just look at the powerhouse athletic program, unparalleled fine arts programs, rigorous academic program, and passionate MacNation fans.
I'm asking you to join me in helping McAuley reach their goal of raising $175,000 from 750 donors. Your support will directly impact the next generation of Mighty Macs, who will follow in our footsteps as women of conviction and purpose.
Visit mercydayofgiving.mothermcauley.org!
Thank you!
Insert your signature
During Mercy Day of Giving
Subject: Mercy Day of Giving is here - Help us tell the story!
Hi [first_name],
TODAY is the day! It's Mercy Day of Giving, and it's time to Tell the Story and support Mother McAuley!
I truly believe that an investment in McAuley is an investment in the future. Young women graduate from McAuley and move forward with conviction, confidence, compassion, and the courage to pursue their dreams. Just as the alumnae who came before them paved the way as presidents of major corporations, top-level engineers, award-winning lawyers, renown doctors, creative entrepreneurs, and so much more, current and future Mighty Macs hold the promise of a better and brighter future.
They are leaders. They are changemakers. A gift on Mercy Day of Giving shows them that they have a whole community behind them who believe in all they can accomplish. Make a gift at mercydayofgiving.mothermcauley.org.
If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing your McAuley story with your friends and family on social media to get the word out about Mercy Day of Giving and the difference McAuley makes in our community and world! Be sure to use #MacsGiveBack!
Thank you!
Insert your signature
Subject: Only a few more hours left to give!
Hi [first_name],
Can you believe Mercy Day of Giving is almost over? We have already raised [$ AMOUNT YOU’VE RAISED SO FAR] for Mother McAuley, and they need your help to reach their goal of $175,000 from 750 donors!
I am excited to support the mission by making a contribution in honor of [add who or what you're making a gift in honor of: your class, a classmate, a teacher, your family, your lunch table, your tennis team, or simply just the memories you made at McAuley/the lifetime advantage you received as a student].
Will you join me in making a gift and telling your story?
Donate now at mercydayofgiving.mothermcauley.org.
Go Mighty! Go Mercy! Go Macs!
Insert your signature
After Mercy Day of Giving
Subject: Thank you for telling your story!
Hi [first_name],
Thank you so much for all of your support during Mercy Day of Giving. Together, we made a difference in the lives of current and future Mighty Macs, and participated in the most successful day of giving in the school's history! Stay tuned to mercydayofgiving.mothermcauley.org and McAuley's social media accounts for updates on this MIGHTY day.
Thank you!
Insert your signature